ALL ads should be skippable after 5 seconds. Because, if I’m truly interested in buying something, I’d be fine finishing the ad to find out more. However, if I’m totally uninterested in buying something after 5 seconds, most likely because I’m not the target audience, sitting through another 10 seconds of the ad isn’t gonna change my mind at all. Maybe I’m missing something, but why do companies even feel the need to buy 20 second unskipable ads.
So true!!